This Is Not How You Talk Your Retired Parents Into Selling Their Home

Clever work from Canada is nod to retirees


One of the more uncomfortable conversations sons or daughters have with parents is about selling their homes. Sometimes, broaching the subject can be a logical discussion about downsizing. Other times? Well, not so much, since memories in homes are made, and it’s not easy to say goodbye. Plus, retired people may not want to sell in the first place.

HomeEquity Bank of Canada, with an assist from Toronto’s Zulu Alpha Kilo, decided to take the wind out of the discomfort through humor in a series of spots, the first featuring a young couple positing that it’s time for the parents to downsize.

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