This Irish Anti-Smoking Ad Is So Good, It's Now Running in New York

The transatlantic tale of HSE's 'I Will Survive'


You know you have a good advert on your hands when organizations similar to yours, thousands of miles away, want to pick it up and run it.

That’s the case with “I Will Survive,” a PSA released in early 2017 by Ireland’s government heath service, the HSE. The minute-long spot, which shows people lip-syncing to Gloria Gaynor’s famous 1978 anthem as they decide to quit cigarettes, won a bunch of awards last year. And New York liked it so much, it imported it from across the Atlantic to run statewide this month.

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