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As augmented reality has gained traction as a tool for retailers and brands during the pandemic, artists have also begun to explore its potential as a storytelling medium for fine art.
One such foray was a recent collaboration between artist Dustin Yellin, Droga5 and the National Wildlife Federation, which seeks to portray the dystopian ravages of climate change in a sprawling, immersive AR sculpture. The work, available through a one-off app called “Procession,” combines animation, collage and archival footage to layer together hundreds of narratives that viewers can physically walk through to explore.
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