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To say that insurance policies don’t always make for a thrilling read would be quite the understatement. That could contribute to why so many insurance companies have classically leaned into adorable mascots and humor for their advertisements. Yet, more than two decades after the debut of the Geico Gecko and Progressive’s Flo, companies are looking for new ways to captivate consumers.
To that end, Next Insurance is working toward making its policies easier to understand, so that choosing coverage can be “as easy as picking out a movie to watch on a Friday night.”
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