This Insurance Company Uses Film Posters to Clarify Confusing Policy Lingo

It's a bird! it's a plane! It's ... The Underwriter!

An adult in a white shirt holds a child with long brown hair as they look at movie posters.
Next Insurance is working toward making its policies easier to understand, so that choosing coverage can be “as easy as picking out a movie to watch on a Friday night.” Next Insurance/Go Fish Digital

To say that insurance policies don’t always make for a thrilling read would be quite the understatement. That could contribute to why so many insurance companies have classically leaned into adorable mascots and humor for their advertisements. Yet, more than two decades after the debut of the Geico Gecko and Progressive’s Flo, companies are looking for new ways to captivate consumers.

@saracentury sssaracentury@gmail.com Sara Century is a freelance writer for Adweek.