This Ikea Ad Is a ‘Verdi’ Interesting Way To Launch a Catalog

An operatic tribute to 'me' time versus 'we' time

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Some may call it a crutch, others may call it a tactic to infuse gravitas, but either way, opera has a long history in supporting advertising, possibly starting with Rice Krispies’ use of “Vesti la giubba” from Pagliacci in the late 60s.

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