This Ikea Ad Is a ‘Verdi’ Interesting Way To Launch a Catalog

An operatic tribute to 'me' time versus 'we' time

Some may call it a crutch, others may call it a tactic to infuse gravitas, but either way, opera has a long history in supporting advertising, possibly starting with Rice Krispies’ use of “Vesti la giubba” from Pagliacci in the late 60s.