This Ikea Ad Is a ‘Verdi’ Interesting Way To Launch a Catalog

An operatic tribute to 'me' time versus 'we' time

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Some may call it a crutch, others may call it a tactic to infuse gravitas, but either way, opera has a long history in supporting advertising, possibly starting with Rice Krispies’ use of “Vesti la giubba” from Pagliacci in the late 60s.

Carl Orff’s “O Fortuna” from Carmina Burana, with its tension, is also a particular favorite (and a song I may or may not have used for a Comcast radio ad in the early 2000s) The William Tell Overture by Rossini fronts cigarettes



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