This Holiday Ad Charmingly Captures the Joyful, Awkward Love of a Father for His Son

Dad dancing never changes, but the response does

Will a young boy's joy at his father's dancing fade with time? Perhaps, but life has a way of coming back around again. BETC Paris

In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that’s just right for the holidays.

Roo Powell is freelance contributor to Adweek.