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In a span of 90 seconds, French telecom company Bouygues tells the story of a father-son relationship come full circle in a heartwarming video that’s just right for the holidays.
The spot by BETC Paris starts with a Christmastime scene of a father dancing in front of his diaper-clad son to Redbone’s “Come and Get Your Love,” recently revived in popularity thanks to its prominent placement at the beginning of Guardians of the Galaxy.
As we follow the two over several years, the song and dad-dancing appear again and again, but to a growingly skeptical and embarrassed son.
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