This Heartbreaking Love Story Calls for More Organ Donors in Argentina

The Argentine Liver Transplant Foundation and Rock Agency team to tug on heartstrings

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There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one nonprofit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice to spread an important message.

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