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There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one nonprofit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice to spread an important message.
To promote awareness surrounding the urgency of organ donation in Argentina, the Argentine Liver Transplant Foundation released a stunning short film illustrating how finding a donor match is as hard to find as true love.