This Heartbreaking Love Story Calls for More Organ Donors in Argentina

The Argentine Liver Transplant Foundation and Rock Agency team to tug on heartstrings

There are many ways to spread awareness for special causes: You can hire a famous spokesperson to ask the nation for help, or turn to social media and hope for a viral moment that emphasizes your purpose. For one nonprofit organization in Argentina, heart-wrenching storytelling and cinematic imagery are the tools of choice to spread an important message.