This Harrowing PSA Tells the Same Story Twice About a Teenager’s Very Bad Day

Strong stuff from McCann Health

The teenager in McCann Health’s intense new PSA supporting the Center for Adolescent Research & Education is having a shockingly bad day.

@DaveGian David Gianatasio is a longtime contributor to Adweek, where he has been a writer and editor for two decades. Previously serving as Adweek's New England bureau chief and web editor, he remains based in Boston.