This Harrowing PSA Calls for a Ban on 3D-Printed Guns

Arnold worked with Stop Handgun Violence on the campaign

Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.

3D-printed guns put weapons in the hands of anyone with access to a 3D printer and the files needed to print them.

Given the tragic prevalence of school shootings in recent years, it’s not hard to imagine the worst-case scenario for 3D-printed guns. A harrowing PSA from nonprofit Stop Handgun Violence, Boston-based agency Arnold and production and design studio Lobo utilizes 3D printing to deliver a message regarding the dangers of 3D-printed guns.

Timed to coincide with National Gun Violence Awareness Day on June 2, the PSA slowly pans over a 3D model of a school and students arriving for the day.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in