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Summer is on the horizon, and ginger beer brand Old Jamaica has released a sun-soaked brand campaign to strengthen its position as the sector leader in the U.K.
Old Jamaica bottler and distributor Refresco released the “Get the Sunshine Vibe” campaign, which cost $2.15 million (1.5 million pounds), to capture the sunny feeling of summer that is almost here at last. The 30-second ad was created by three independent businesses: creative agency WAA, media planning and buying John Ayling & Associates and production company The Gate Films.
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