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Nomophobia is real.
Sure, it’s technically a goofy portmanteau and not an officially recognized mental disorder—yet.
But just ask anyone who’s misplaced her smartphone.
First comes the rummaging and searching through pockets, cars, desks and backpacks. Blood pressure spikes, heart rate races. Next there’s panic, often accompanied by flop sweat, hysterical tears and rage spirals. Some people liken it to the five stages of grief.
A new ad from Publicis France for telecom giant Orange does nothing to calm our collective fears.