Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
A French soccer club is putting its latest uniform on the map with what it says is the first product release announced through Google Maps’ Street View feature.
Red Star FC debuted the new shirts by posing models at various places around the suburban Paris home of its stadium and uploading 360-degree images of them to Google’s navigation platform. The resulting product placements blend so seamlessly into the surrounding cityscape that they might go unnoticed to the casual virtual passerby (clickerby?) if not for the slightly staged look of the most prominent scene.
“Playing
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in