This French Soccer Club Used Google Maps Street View to Unveil Its Latest Jerseys

Red Star FC says it's the first brand to debut a product this way

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

A French soccer club is putting its latest uniform on the map with what it says is the first product release announced through Google Maps’ Street View feature.

Red Star FC debuted the new shirts by posing models at various places around the suburban Paris home of its stadium and uploading 360-degree images of them to Google’s navigation platform. The resulting product placements blend so seamlessly into the surrounding cityscape that they might go unnoticed to the casual virtual passerby (clickerby?) if not for the slightly staged look of the most prominent scene.

“Playing

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in