This Former Hollywood Writer Is Helping Netflix Create Daring Campaigns

MullenLowe's Betsy Rosenbloom bridges the gap between creative and media planning

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Betsy Rosenbloom found an entirely new way to say, “Be mine,” to promote a Netflix variety show this past February called Michael Bolton’s Big, Sexy Valentine’s Day Special.

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This story first appeared in the June 26, 2017, issue of Adweek magazine. Click here to subscribe.