This Film Captures the Sights and Sounds of a Mission to Help Veterans Vanquish PTSD

FCB Canada harnesses the healing power of nature

#SMW is right around the corner. Join us April 9-11 in NYC to get up to speed on all the latest strategies, technologies and trends you need to be following. Register now.

For military personnel and first responders, missions deep into the wilderness can be fraught with fear, peril and even death. Once their dangerous work is finished, they sometimes struggle with stress, anxiety and depression.

Warrior Adventures Canada designs very different missions for former military personnel, firefighters and others combating post-traumatic stress disorder. The nonprofit organization harnesses the healing power of nature, hosting canoeing, camping and rock-climbing excursions to help folks recover from PTSD.

Footage from one such trip last October, into the remote territory of Algonquin Provincial Park, propels “Join Us,” the 90-second clip below, created by FCB Canada and production house Someplace Nice.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in