This Fashion Brand Built a QR Code Into Its Clothes so People Can Easily Resell Them Later

Samsøe Samsøe's project aims to cut back on the huge quantities of waste generated by the industry

Fashion is one of the world’s most polluting industries, responsible for an estimated 10% of global carbon emissions and producing large quantities of waste. The problem seems to be getting worse, since the average use of a clothing item has decreased by more than 85% since 2002, according to Euromonitor. Meanwhile 33% of shoppers perceive a piece of clothing as “old” after only three wears, and $500 billion is lost each year because of under-wearing, Greenpeace estimates.

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