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CANNES, France—Procter & Gamble is representing in a big way here in Cannes. After debuting at CES in January, the consumer products giant has brought brands like Olay, Oral-B and Pantene to its P&G LifeLab to show how technology and advertising are increasingly inseparable.
As part of LifeLab, housed in the Palais II here in Cannes, P&G worked with agency Huge to establish the SK-II Future X Smart Store, which is already in market in China.
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