Cannes Lions This Experience From P&G Luxury Beauty Brand SK-II Will Tell You How Your Skin Is Aging The AI-supported customer shopping store includes personalized recommendations and eye-tracking browsingBy Chris Ariens|June 21, 2019 VIdeo: Nick Gardner / Editor: Breana MallamaciShare By Chris Ariens|June 21, 2019 Share CANNES, France—Procter & Gamble is representing in a big way here in Cannes. After debuting at CES in January, the consumer products giant has brought brands like Olay, Oral-B and Pantene to its P&G LifeLab to show how technology and advertising are increasingly inseparable. As part of LifeLab, housed in the Palais II here in Cannes, P&G worked with agency Huge to establish the SK-II Future X Smart Store, which is already in market in China. The AI-supported consumer shopping experience includes personal skincare recommendations, eye tracking browsing and skin smart scans. Watch above for more. Be sure to follow all of Adweek’s coverage of the Cannes Lions and sign up for our daily Cannes newsletter. Adweek Adweek