CANNES, France—Procter & Gamble is representing in a big way here in Cannes. After debuting at CES in January, the consumer products giant has brought brands like Olay, Oral-B and Pantene to its P&G LifeLab to show how technology and advertising are increasingly inseparable.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in