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Electric racing sport Formula E has raised the stakes ahead of its new season. In the brand’s high-octane film, the drivers are not just racing for the championship title, but also to fight climate change.
Since its debut in 2014, Formula E has pushed for the adoption of electric vehicles to drive sustainability in the motorsport world. Its new, season-long campaign, entitled “No Turning Back,” brings the brand’s ethos to life in dramatic fashion as it shows drivers who will stop at nothing to reach the finish line.
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