This Dutch Airline Is Encouraging People to Fly Less Frequently

Campaign highlights KLM’s sustainability efforts

KLM is asking both travelers and the aviation industry to find ways to reduce the environmental impact of flying. KLM Royal Dutch Airlines

Did you really need to take that cross-country flight for your cousin’s wedding last year? Was it necessary to fly to that meeting in Singapore, or could you have joined via Skype?

@Minda_Smiley minda.smiley@adweek.com Minda Smiley is an agencies reporter at Adweek.
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