This Dutch Airline Is Encouraging People to Fly Less Frequently

Campaign highlights KLM’s sustainability efforts

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Did you really need to take that cross-country flight for your cousin’s wedding last year? Was it necessary to fly to that meeting in Singapore, or could you have joined via Skype?

These are the types of questions that KLM Royal Dutch Airlines wants us to collectively ponder, as we’ve become a society that’s obsessed with flying. And it’s taking a toll on our environment: According to the International Air Transport Association, civil aviation as a whole emitted around 859 million tons of carbon dioxide in 2017, which is roughly two percent of man-made carbon emissions.

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