This 'Doping Kit' Hopes to Get Cyclists' Attention, Though the Performance Enhancement Is Legal

An eyebrow-raising stunt promotes high-tech fabrics

On the spectrum of no-nos in sports, and especially cycling, doping shoots off the chart, as evidenced by the sheer number of asterisks next to disgraced Tour de France champions. As the venerable cycling race meanders through the country, 37.5 launched “Dope With This,” a kit that references the phenomenon of illegal doping—but won’t break any laws or race rules.