This DIY Retailer Literally Flipped a House on Its Head to Capture a Life-Changing Moment

British brand B&Q wants to forge an emotional connection in the home improvement category

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Marketing from the home improvement sector tends to hit a single note, encouraging people to constantly notice flaws and fix up their houses. Floods of interior design content on social media may also make some people feel as if their homes will always fall short of an idealized, Instaworthy image of a dwelling.

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