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Marketing from the home improvement sector tends to hit a single note, encouraging people to constantly notice flaws and fix up their houses. Floods of interior design content on social media may also make some people feel as if their homes will always fall short of an idealized, Instaworthy image of a dwelling.
A new campaign from British DIY retailer B&Q flips that messaging on its head by tying home improvement to the significant and personal changes in people’s lives.
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