This Director Turned $5,000 Into an Outstanding Adidas Spec Ad

African heritage plays big role in Monty Marsh's work

An original take in spec work for Adidas. Monty Marsh

Adidas’ approach to creators has made the brand a darling of the creative set. The brand’s talent roster—including athletes and key influencers like Pharrell Williams and supermodel Karlie Kloss—cuts a compelling cloth because it’s not necessarily just about sports. A campaign at the end of last year, “Calling All Creatives,” showed just how much Adidas values this eclectic group with a spot featuring their views on the topic.

@zanger Doug Zanger is a senior editor, agencies at Adweek, focusing on creativity and agencies.