This Diageo Brand Is Making Room on the Fantasy League Bench for Women Athletes

Bundaberg Rum launches Bundy Mixer, the first official mixed gender fantasy league

Members of fantasy sports leagues analyze players’ statistics to build their ideal team and track how well their chosen athletes perform over the course of the season. Diageo‘s Bundaberg Rum and Leo Burnett Australia are using the hobby as a way to draw attention to the National Women’s Rugby League ahead of its premiership season by putting together the first mixed gender fantasy league.

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