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Members of fantasy sports leagues analyze players’ statistics to build their ideal team and track how well their chosen athletes perform over the course of the season. Diageo‘s Bundaberg Rum and Leo Burnett Australia are using the hobby as a way to draw attention to the National Women’s Rugby League ahead of its premiership season by putting together the first mixed gender fantasy league.
“Sports fans—over six million of them—haven’t given women and their sports a fair shot,” Leo Burnett senior strategy director Abigail Dubin-Rhodin said in a statement.
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