Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Opera. It’s an art that’s considered old school and high culture. To truly appreciate it, you have to know a thing or two about classical music, or study up on the story and its history.
As such, it’s a tough sell for younger audiences. But what sells better than sex?
To promote the premiere of its rendition of Puccini’s Turandot, Swedish opera house Folkoperan worked with agency Ingo Stockholm to release what’s been bluntly labeled “The Opera of Orgasms.”
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in