This Dark Sci-Fi Film Sees Cat People Chase a Giant Ball of Wool To Promote the Thrill of Gaming

The Winamax spot promotes the brand's new signature “Winning is everything”

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Cats love to entertain themselves by playing with a ball of wool. In this dramatic spot for French online gaming company Winamax, those cats are in fact mask-wearing people who chase more than a regular ball as it rolls across a Blade Runner-esque city.

The campaign, titled “The Ball of Yarn” is from creative agency TBWA\Paris and features a city populated by people who are all wearing cat masks and behaving with some feline qualities as a growing crowd chases a huge ball of red wool as it rolls through the nighttime streets and down dark avenues.

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