This Cyber Security Firm Created a Kitschy 90s Sitcom Ad Starring NBA Legend Dikembe Mutombo

CHEQ introduces 'Mr. Reach'

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Few sports celebrations are imitated as often as Dikembe Mutombo’s finger wag. The simple act of moving your pointer finger back and forth to convey “not today” has somehow outgrown the massive 7’2″ frame of the man who popularized it.

The NBA’s second-highest shot-blocker retired in 2009 and reached the NBA Hall of Fame in 2015. Since then, he took on a new role. As the brand ambassador for CHEQ—a military-grade cybersecurity company—Mutombo starred as the Chief Blocking Officer and now plays the role of a new fictional character: Mr.



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