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The 2021 Cannes Lions Festival of Creativity continued to be an event whose awards were coveted by the advertising industry’s biggest companies with more than 29,000 entries received.
But one creative team, fed up with trying to overcome paywalls to view shortlists of nominated work, is taking action to assist other young creatives to view case studies for free.
As self-confessed “ad nerds” Quynh Tran, a creative intern at BETC Paris, Publicis Italy, and now Innocean Berlin, and Toan Mai, who has held trainee posts within David Madrid, Lola MullenLowe, Ogilvy Japan, And_Us Dubai, and now Memac Ogilvy Dubai, decided to overcome the problems of not having a subscription by creating a simple spreadsheet featuring links to more than 300 case studies.
Viewed by more than 60,000 people
“The story started when Quynh had to run around asking to share a Cannes Lions Live account with an HR lady at the agency where...
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