Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Are GIFs a major problem in the world? Probably not. But Argentinian beer brand Brahma urges its fans to break the cycle of repetition in a literally loopy ad from agency Santo and director Armando Bo (the Oscar-winning writer of Birdman).
The spot opens with GIF-like looping footage of a man being kicked in the face by a horse. The repeated blows seem to knock some sense into the guy, though—after the third kick, he stays on the ground, avoiding a fourth pummeling.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in