This Cozy Fireplace Video Raises Vital Funds for People Facing Homelessness

The initiative donates the ad revenue generated from YouTube views to the charity Shelter

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Virtual fireplace videos have become an online phenomenon, growing in popularity during the pandemic when many people were stuck at home. A few years ago, Netflix even made a “Fireplace for Your Home” series, with episodes that bring a dose of coziness to people’s living rooms without the hassle of logs or smoke.

With fireplace videos set to attract more viewers during the holiday season, London agency Above+Beyond came up with an idea to use the advertising revenue generated from those videos for a good cause.

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