This Couture Dress for the VMAs Was Actually an Ad for Instacart

The brand's stunt is part of an overarching campaign featuring Lizzo

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Any event can be instantly improved with a good snack. But what’s one to do when snacks are not allowed?

Instacart has a potential solution: turn your event wear into a secret carrier and just sneak the tasty treats in.

In an effort to break some rules and inspire snacking wherever you are, Instacart took to the red carpet during MTV’s VMAs with actress and comedian Chloe Fineman dressed in “Cart Couture.” Made to hack the event’s “no outside food” policy, the dress incorporates da variety of snack textures, like rock candy, gum balls and gummy bears.



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