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Learning to let go of societal expectations and live more freely can be the key to happiness. One convenience chain is daring its customers to consider the possibilities when they throw caution to the wind.
Convenience store Sheetz is teaming up with agency Joan to ask, “Why the Sheetz Not?” in a widespread campaign launching this week. The work will appear across video, audio, print, digital, social and OOH platforms and is led by a number of comical spots urging consumers to forget propriety and just go for it, whether that means unabashedly loading up on condoms or stealing your boss’ job.
Show some nerve
The creative plays with the idea of consumers really harnessing the power of choice while also drawing attention to the brand’s self-service offerings like its Made-to-Order menu and self-checkout through the Sheetz app.
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