AdFreak

This Convenience Chain Encourages You to Ditch Your Inhibitions With Hilarious Campaign

Convenience brand Sheetz and agency Joan ask consumers, 'Why the Sheetz Not?'

Two women on a motorcycle with a sandwich — The creative plays with the idea of consumers harnessing the power of choice while also drawing attention to the brands self-service offerings.Sheetz/Joan

By Sara Century

March 16, 2022

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

Learning to let go of societal expectations and live more freely can be the key to happiness. One convenience chain is daring its customers to consider the possibilities when they throw caution to the wind.

Sara Century

Sara Century is a freelance writer for Adweek.

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