This Comic Sans Dyslexia Awareness Campaign Wants to Change Design Habits

Produced by Dyslexia Scotland, the campaign has drawn support from WeTransfer and agency Innocean Europe

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It’s estimated that every one person in 10 has dyslexia, according to the British National Health Service. If correct, that would mean 780 million people around the world experience learning difficulties.

As Dyslexia Awareness Month begins, file-sharing platform WeTransfer has partnered with Dyslexia Scotland and Innocean Berlin to develop an international awareness campaign targeting the design world—and focusing on the use of the much-loathed Comic Sans font.

The campaign, titled “There’s Nothing Comic About Dyslexia,” hones in on the font as representation of something that faces prejudice on its own, persuading designers to have a more inclusive mindset.

The font features across each of the campaign touchpoints, including print, film, six out-of-home posters, social media and digital.



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