This 'Climate Pen,' With Ink Made From Carbon Dioxide, Was Just Given to World Leaders

A newspaper and TBWA\Helsinki hope it will help keep the environment in mind

Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.

This story is part of a weeklong series on climate change and sustainability. It’s in partnership with Covering Climate Now, a global journalism initiative to cover climate change in the week leading up to the U.N. summit on climate change in New York on Sept. 23. Click here to learn more about the initiative and read all of Adweek’s coverage on how sustainability and marketing intersect. 

As world leaders convene in New York for the annual meeting of the United Nations General Assembly, some of them received an unusual gift—a sleek aluminum pen with ink produced by breaking down carbon dioxide gas.

Finnish

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in