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Some things are harder to sell than others. Cemetery plots are certainly right up there.
But Cleveland’s 150-year old Lake View Cemetery, which functions as both a tourist destination and a final destination, seems up to the task.
Through it’s digital outdoor advertising, created by locally based agency Brokaw with an aim of being “death-positive,” the cemetery most often associated with its lavish Gilded Age memorials has carved out an identity that’s approachable, conversational and even pretty funny.
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