This Cleveland Cemetery Is Surprisingly Great at ‘Death-Positive’ Advertising

Agency Brokaw keeps things lively for Lake View

Lake View Cemetery is the resting place of a president and America's first billionaire. But everyone else is welcome too. Brokaw

Some things are harder to sell than others. Cemetery plots are certainly right up there.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."