Driving relevance means driving growth. Join global brands and industry thought leaders at Brandweek, Sept. 11–14 in Miami, for actionable takeaways to better your marketing. 50% off passes ends April 10.
Some things are harder to sell than others. Cemetery plots are certainly right up there.
But Cleveland’s 150-year old Lake View Cemetery, which functions as both a tourist destination and a final destination, seems up to the task.
Through it’s digital outdoor advertising, created by locally based agency Brokaw with an aim of being “death-positive,” the cemetery most often associated with its lavish Gilded Age memorials has carved out an identity that’s approachable, conversational and even pretty funny.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in