The Christmas Spirit Is More Than a Feeling in Coors Light’s Ad About a Rocking Snowman

DDB Chicago's 'Beerman' was created by the effects studio that made Baby Yoda

The Beerman belts out Boston's greatest hit in Coors Light's holiday ad. Coors Light

Given that Coors Light has been embracing the tagline “Made to Chill,” it only makes sense the beer brand would embrace the snowy days of Christmastime.

@griner David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."