The Christmas Spirit Is More Than a Feeling in Coors Light's Ad About a Rocking Snowman

DDB Chicago's 'Beerman' was created by the effects studio that made Baby Yoda

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Given that Coors Light has been embracing the tagline “Made to Chill,” it only makes sense the beer brand would embrace the snowy days of Christmastime.

In its holiday ad from DDB Chicago, Coors Light introduces us to The Beerman, a snowman who’s ready to rock your world by playing the soul-lifting power chords of Boston.

Created by Legacy Effects, the team that made The Mandalorian’s Baby Yoda (yeah, yeah we know his name is Grogu) and Guardians of the Galaxy’s Groot, Beerman is joined by a guitar-wielding yeti for a cover of “More Than a Feeling.”

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