This Chocolate Ad Brings Arrow-Slinging Cupid to Vivid, Violent Life for Valentine's Day

Galaxy aims for a moving target

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You know the story of Cupid, flouncing around all cute and hitting would-be lovers with arrows. Think about it for a minute.

It’s kind of creepily violent, right?

Just in time for Valentine’s Day, Mars brand Galaxy Chocolate gives us “Galaxy Chase,” which follows an unwitting woman rushing through town as she avoids arrows shot by the desire god. Created by AMV BBDO for the U.K., this could have come off as a classically cheesy piece of work.

Instead, it has the slow, elegant tension of a hunt.

There’s

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