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As 2022 comes to a close, there have been 636 recorded mass shootings in the U.S. this year. This makes it the second-worst year for gun violence in the eight years since the Gun Violence Archive, the nation’s most comprehensive record of mass shootings, began tracking.
With this frightening data in mind, DDB agency Rodgers Townsend created “The Greatest Gift” for March For Our Lives, a youth-led movement to end gun violence through civic engagement, education and direct action.