This Chief Creative Officer Is Living Out His 'Forever Plan'

Todd Lancaster of GoDo Discovery Co. is a rebel-meets-explorer

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

At 45 years old, Todd Lancaster has been a lot of things: punk rock musician, sculptor, mural painter, cartoonist, art director and toy designer, to name a few. But somehow, that winding 25-year journey led Lancaster to exactly where he wanted to be, living out his “forever plan” as chief creative officer and co-owner of GoDo Discovery Co.,

AW+

INDEPENDENCE DAY SALE

Subscribe today!

APPLY PROMO CODE "JULY20" AT CHECK OUT FOR 20% OFF

View Subscription Options

Already a member? Sign in

Adweek magazine cover
Click for more from this issue

This story first appeared in the Dec. 2, 2019, issue of Adweek magazine. Click here to subscribe.