This Chief Creative Officer Is Living Out His 'Forever Plan'

Todd Lancaster of GoDo Discovery Co. is a rebel-meets-explorer

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At 45 years old, Todd Lancaster has been a lot of things: punk rock musician, sculptor, mural painter, cartoonist, art director and toy designer, to name a few. But somehow, that winding 25-year journey led Lancaster to exactly where he wanted to be, living out his “forever plan” as chief creative officer and co-owner of GoDo Discovery Co., a creative collective in his native Dallas.

After studying sculpture and painting at Abilene Christian University, Lancaster began his career doing illustrations for local papers around the Dallas-Fort Worth Metroplex.

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This story first appeared in the Dec. 2, 2019, issue of Adweek magazine. Click here to subscribe.