This Chevrolet Ad Offers a Glimpse of the Remarkable High-Tech Future of Real-Time CG

Epic Games, Chevy and The Mill present 'The Human Race'

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Adding visual effects to advertising is a notoriously labor-intensive postproduction process. But Chevrolet this week premiered a slick commercial that used technology from Epic Games and The Mill to allow the filmmakers to render virtual cars over live-action footage in real time—and see exactly how the scenes would look as they were being shot.

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