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Adding visual effects to advertising is a notoriously labor-intensive postproduction process. But Chevrolet this week premiered a slick commercial that used technology from Epic Games and The Mill to allow the filmmakers to render virtual cars over live-action footage in real time—and see exactly how the scenes would look as they were being shot.
First, check out the film:
There were many technologies at play here. The first is The Mill’s Blackbird—a fully adjustable rig that acts as a skeleton for any CG automobile you want to layer over the top of it.
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