General

This Challenging ‘No-Escape Room’ Simulates Life With an Incurable Disease

Wunderman Thompson Australia created an interactive challenge for Parkinson's NSW

top view on two rooms
Wunderman Thompson Australia
Headshot of Emmy Liederman
By Emmy Liederman

July 17, 2020

At first glance, the tasks could not have seemed simpler: pour water into a teacup, untie a shoelace, memorize a short sequence of letters.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in

Headshot of Emmy Liederman

Emmy Liederman

Emmy is an Adweek staff writer covering agencies, influencers and the creator economy.

Recommended videos
Related Articles
2030 calculator
Cannes Lions

Doconomy’s ‘The 2030 Calculator’ Wins Cannes Lions Sustainable Development Goals Grand Prixicon-image

By Emmy Liederman

Truff OOH ad for voting on best Philly cheesesteak
Challenger Brands

Social Media’s Favorite Hot Sauce Brand Is Starting a Friendly Food Fight in Phillyicon-image

By Emmy Liederman

Oksana Masters Oakley commercial
Ad of the Day

Using a Bob Marley Classic, Oakley Shows the Unifying Power of Sportsicon-image

By Emmy Liederman

Still of Tracee Ellis Ross holding a bag of Lays
CPG & Grocery

Tracee Ellis Ross Talks to Her Snack Cabinet in New Lay’s Campaignicon-image

By Emmy Liederman

Microlearning
View All

What Is Incrementality and Why Is It Critical for Proving ROI? 

The Keys to Building Your Customer Identity Framework

Do You Know How to Reach, Engage and Delight Connected Consumers?

Connected TV Enables Effective Audience-First Advertising

You Might Like

How Paramount Is Pressing Play on Multicultural Communication

By Paramount

A Downturn Is the Right Time to Invest in Identity Content

By Charlie Swift, EVP, Head of Marketing and Account Management, Adstra

Will Consumers Greet Your Ads With “Ho Ho Ho” or “Ho Hum” This Holiday Season?

By Matthew Tilley, Executive Director of Marketing, Vericast

Quiz: Test Your Knowledge of Classic TV Advertising

By MNTN