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The packaging industry isn’t exactly a goldmine for creativity, but one such company has managed to come up with some pretty cool—not to mention elaborate—ways to promote something as bland as cardboard.
A firm called Ernest Packaging Solutions recently tapped both internal talent and a few creative partners to design a functioning, full-fledged drum kit that’s predominantly made of cardboard. To test out its efficacy, the company enlisted the help of Stone Temple Pilots drummer Eric Kretz, who used the opportunity to have a bit of a jam session.
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