This Campaign Reinvents the Eiffel Tower to Call for Sustainable Innovation

What if one of the world's most iconic landmarks were built today?

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The Eiffel Tower is one of the world’s most famous monuments, but when it was constructed between 1887 and 1889, it was controversial and unpopular. Critics from the art world called the tower ugly and useless, and some worried it would collapse. 

If the glittering landmark of Paris were being built today, how might it be received? For one, many people would likely expect it to be sustainable and environmentally responsible as concerns grow over the impact of climate change on cities. 



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