This Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular Cancer

Shame on those who shame the ball-scratchers

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We’re getting pretty well-versed in testicular cancer awareness ads, and in the weird—sometimes creepy—ways associations find of getting people to do something we oddly all hate doing: checking ourselves regularly to ensure early prevention.

Here’s the Colombian League Against Cancer’s approach.

It might not be the most imaginative, but we like how the act of scratching (or just adjusting?) your balls is elevated to something almost akin to a birthright, passed from one generation to the next.

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