This Campaign Found a Hilariously Gross Way to Raise Awareness of Testicular Cancer

Shame on those who shame the ball-scratchers

Learn how the creator economy is transforming the marketing landscape, and how to cultivate partnerships to grow engaged communities at Social Media Week: The Creatorverse, May 16–18 in NY. Register now to secure your early bird pass.

We’re getting pretty well-versed in testicular cancer awareness ads, and in the weird—sometimes creepy—ways associations find of getting people to do something we oddly all hate doing: checking ourselves regularly to ensure early prevention.

Here’s the Colombian League Against Cancer’s approach.

It might not be the most imaginative, but we like how the act of scratching (or just adjusting?) your balls is elevated to something almost akin to a birthright, passed from one generation to the next.



Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in